We’re thrilled to share our new campaign, launching in Egypt & Saudi Arabia, that conveys our high-quality hydration and the collective efforts we harness as a Brand, to ensure pure hydration reaches your doorstep. Tapping on an insight that every consumer can relate to, whether at home or in the office, we displayed universally known conversations you wish you could filter through. Using the notoriously known home dispenser sound device, we began the filtering process of drowning out the chatter to and end with the notion; “If only life was as pure as this water...”